Sobeys & Safeway to drop Air Miles for Scene+

In case you missed it, Empire Company Ltd, the owner of several supermarket chains across Canada, including Sobeys, Safeway, Foodland and others, announced that they will be switching over from Air Miles to the Scene+ rewards program.

The rollout will begin in Atlantic Canada in 2022, followed by supermarkets across the country in early 2023.

More details at:


If you have already accumulated a sizable balance of Air Miles “Cash Miles” and only use Air Miles for groceries, consider planning your redemptions soon. I usually wait for a bonus redemption event (for example – get 25 bonus Air Miles, when redeeming 95 Air Miles for $10 off your purchase).

Update: Effective September 22, Sobeys and its affiliated banners in Western Canada and select Ontario stores will end its’ Air Miles relationship.

Do you have additional tips or questions about anything in this post? Please leave a comment below.
Notify of
Inline Feedbacks
View all comments